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When you see a Brand Power ad, we're only showing you the tip of the iceberg in terms of what there is to know about a brand. Watch our Behind the Brands videos for an extended insight into brands as well as viewing current Brand Power ads. If you want to leave comments about the any of the videos or the brands, simply log in (at right) and you're ready to go. If you're not a member, registration is free and takes less than a minute to complete. Just sign up and get involved.

Dove Beauty Bar

New Zealanders have loved Dove Beauty Bar for years. Now there’s another great reason to buy it.

Easy Off BAM Degreaser

We get different types of stains on all sorts of kitchen surfaces, but it doesn’t mean we need different cleaning products. New Easy Off BAM Degreaser can do it all.

Lemsip

Yoplait Delite

Yogurt is great when we’re watching what we eat, but do you go for Lite or Diet? Yoplait make it easy with new Delite.

Handee Long Roll

Paper towels can run out sooner than you think. Here’s how Handee Long Roll will solve that problem and more.

Nature’s Fresh

Here’s how you can give your kids the best of both worlds with Nature’s Fresh High Fibre

Flemings Body Plus

Here’s a snack that you can feel good about eating.

Rexona for Men Sensitive

For Rexona’s most advanced formulation, look for the silver can.

Rexona’s Roll-on range

For years New Zealanders have used roll-on deodorants. But now Rexona has made them a whole lot better.

UNCLE TOBYS Oats

If you love UNCLE TOBYS Oats, your favourite oats have a great new look.

Treasures Giggles

As parents, we want the best nappy for our baby. But also need to look at value, too. That’s what makes Treasures Giggles the smart choice.

Cheerios

We’re always on the search for nutritious cereals the whole family can enjoy. Well you might be surprised to learn just how much nutrition your family gets from every bowl of Cheerios.