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When you see a Brand Power ad, we're only showing you the tip of the iceberg in terms of what there is to know about a brand. Watch our Behind the Brands videos for an extended insight into brands as well as viewing current Brand Power ads. If you want to leave comments about any of the videos or brands, simply log in (at right) and you're ready to go. If you're not a member, registration is free and takes less than a minute to complete. Just sign up and get involved.

Get a closer look at Latina Fresh^®

It’s amazing to think Latina Fresh^® have been around for 20 years. Watch this quick video to see what the Latina Fresh^® range looks like in 2010.

The Wiggles® and Macleans help your kids learn to brush.

If you want your child to learn how to brush, you need to engage them.

Eveready power solutions

Learn more about the great Eveready range and how it works for your family in this great Behind the Brands video.

5 quick tips to prepare your legs for summer

In this Behind The Brands video we give you 5 great tips to making your legs look their best this summer.

What are the latest styles of facial hair?

In this Behind The Brands video we check in on the latest fashions in facial hair...interesting as always!

Nabisco Oreo

Treat your kids to the fun of Nabisco Oreo Cookies, with these great new varieties in-store now.

Bertolli Olive Oil Spread

When you want to enjoy the benefits of an Olive Oil spread, look for Bertolli Olive Oil Spread. Here are a few good reasons why.

KraMar Supa Naturals

Here’s a range of treats that won’t spoil your dog’s healthy diet.

Betty Crocker Homestyle Shaker Pancakes

There’s one big difference you’ll notice with new Betty Crocker Shaker Pancakes – the taste. Here’s how they’ve done it.

frûche

When it comes time for that moment when you want to reward yourself, Fruche is just perfect.

Moro Extra Virgin Olive Oil

There are a lot of myths about olive oil. But if you’re looking for one that offers quality, there’s one brand that guarantees it.

Quilton Eco Ply

Introducing Australia’s first environmentally friendly toilet tissue with guaranteed softness.

Latina Fresh Cannelloni Sheets

Filling dry cannelloni tubes can be difficult and time consuming, but now Latina Fresh brings you a perfect solution. Read on to learn more.

Yoplait Petit Miam

Your young children need strong bones for their big adventures. Give them Yoplait Petit Miam.

Mini Cans of ‘Fanta’, ‘Sprite’ & ‘Lift’

You may have noticed something different in the drinks section of your supermarket. Introducing Mini Cans of ‘Fanta’, ‘Sprite’ and ‘Lift’.

Latina® Fresh Pasta and Sauces

We all want to cook fresh, delicious meals, but sometimes we just don’t have the time. With Latina® Fresh Pasta and Sauces, you don’t need a lot of time to create something fresh and delicious.

Coon Reseal Blocks

Finding dried out cheese in your fridge in now a thing of the past, thanks to Coon Reseal Blocks.

Sole Mare Tuna in Olive Oil

We know tuna is a healthy choice, but have you considered the oil it’s in?

Fountain Sauces

Australian’s have loved Fountain Sauces for years. Now there’s even more reason to love them, with the convenient Fountain squeeze bottles. Read more here.

Mini Babybel

Natural, fresh, delicious. If there’s one such snack for your kids, would you try it?

UNCLE TOBYS Cereals

You can be sure the nutritious cereal you’re eating does contain wholegrain.

Mortein Control Bombs

One cockroach can be easily taken care of – but one often means many. That’s why there are Mortein Control Bombs.

Texta Zoom Twist Crayons

Texta Zoom Twist Crayons are the original twist crayons. Here’s why your children will love them.

Rexona for Men Sensitive

For Rexona’s most advanced formulation, look for the silver can.

ALLEN’S 25% Reduced Sugar lollies

Before you treat your kids to lollies, check out new ALLEN’S 25% Reduced Sugar range.

Dove Promises

Here’s a perfect way to reward yourself whenever you get the chance. It’s Dove Promises.

Wonder White

Here’s why Wonder White bread gives you the best of both worlds when it comes to kids and bread.

Sara Lee Frozen Fruit Variety Packs

Healthy eating is easier when you’ve got variety and taste combined. That’s why there’s new Sara Lee Frozen Fruit Variety Packs.

LE SNAK

Here’s why Australians have been enjoying LE SNAK for so long.

Vicks First Defence

It’s a breakthrough! Vicks has a found a way to help you prevent a cold. It’s Vicks First Defence.

Sharwood’s

What gives Sharwood’s the flavor of real Indian food?

Eveready Lithium

Your family uses dozens of power-hungry devices every day, so the battery you choose matters. Eveready Lithium makes that choice easier.

Berri Juice

It’s surprising to think that almost 50% of Australians don’t eat the recommended two serve of fruit each day . The good news is that Berri Juice can help.

Snak Pack

When it comes to kids’ snacks here’s a dairy treat they’ll love!

Bulla Fruit ‘n Yogurt

If you’re looking for a refreshing treat and haven’t tried frozen yogurt, here’s some great reasons to try Bulla frozen Fruit ‘n Yogurt.

Mortein NaturGard Automatic Indoor Insect Control System

Tired of spraying for flying insects, only to have them return again? Now, thanks to Mortein NaturGard, there’s a solution.