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When you see a Brand Power ad, we're only showing you the tip of the iceberg in terms of what there is to know about a brand. Watch our Behind the Brands videos for an extended insight into brands as well as viewing current Brand Power ads. If you want to leave comments about the any of the videos or the brands, simply log in (at right) and you're ready to go. If you're not a member, registration is free and takes less than a minute to complete. Just sign up and get involved.

Energizer`s new color coding system

Energizer`s new color coding system helps you pair the right battery strength with the right device.

Energizer Batteries

Did you know not all batteries are created equal? For optimal performance and value, pair the right battery with the right device. Energizer makes it easy.

MAJESTA Bathroom Tissue

For a soft bathroom that’s also kind to the environment, try soft and green MAJESTA Bathroom Tissue.

Sunrise Stir-fry tofu n’ sauce

We all know tofu is nutritious for us – now see how easy it is to prepare. Try Sunrise Stir-fry tofu n’ sauce.

Dempster’s® Healthy Way® with ProCardio Recipe™

Heart Disease is the #1 concern for many Canadians. So if you’re making positive lifestyle changes, switch to Dempster’s® Healthy Way® with ProCardio Recipe™.

Minute Rice® Instant Whole Grain Brown Rice

Enjoy delicious brown rice in just 10 minutes with Minute Rice® Instant 100% Whole Grain Rice.

Ddrops Vitamin D

Did you know 97% of Canadians are vitamin D deficient at some point in the year? For a pure and simple way to get the sunshine vitamin in just one drop, try Ddrops.

Imodium® Advanced

When you experience diarrhea, you just want it to be over. So why wait? Try Imodium® Advanced for rapid relief.

Breathe Right Kids nasal strips

Relieve your child’s nasal congestion with Breathe Right Kids nasal strips. They’re drug-free, so there’s no need to worry.

Nestle Pure Life Splash

We all crave flavoured drinks from time to time, but what about the sugar and calories? For a refreshing alternative, try Nestlé Pure Life Splash.

Tempur-Pedic® Swedish Mattresses™

Improve your quality of sleep with a Tempur-Pedic® Swedish Mattress™.

TUMS® Ultra Strength

The next time you have heartburn, get fast and effective relief so you can get back to your day. Trust TUMS® Ultra Strength.

ASPIRIN®

When you suffer from a headache, you want to be confident that the pain reliever you take for relief will do the job.

Spectro HydraCare Facial Moisturizers

Finally, an advancement in facial moisturizers that’s simple yet effective, even on sensitive skin. Try new Spectro HydraCare.

Nutri-Grain* cereal bars

Here’s a wholesome, great tasting cereal bar that will help you get through your day.

Catelli Smart pasta

Your family can enjoy delicious white pasta while also getting more fibre with Catelli Smart pasta.

ProNamel for Children

Acid wear is a growing concern among Canadian dentists as it is a condition that affects everyone, including children. Help protect your child’s teeth from the effects of acid wear and cavities with new ProNamel for Children.

New Maple Leaf Prime™ Sauté & Savour

Here’s how to make a delicious, home-cooked meal in less than twenty minutes. Start with (new) Maple Leaf Prime™ Sauté & Savour.

SCOTT® Towels

Which paper towel brand gives you exceptional performance and value? Compare SCOTT® Towels.

Polident Tablets

Toothpaste contains abrasives that can cause microscopic scratches where bacteria can hide and grow. Here’s why you should replace your toothpaste with Polident Tablets.

Arm & Hammer ® Essentials

Discover a plant-based laundry detergent that�s effective, affordable and good for your family. Switch to ARM & HAMMER ® ESSENTIALS.

Extra Strength Midol® Complete

Cramps, headaches and bloating don’t have to be part of your period, so try Extra Strength Midol® Complete.

Aylmer Gourmet Pasta Sauce

Finally, a quick and easy way to make your homemade pasta taste gourmet. Try Aylmer Gourmet Pasta Sauce.

Naturegg Omega Pro Liquid and Shell Eggs

Getting important nutrients in your family’s diet can be a challenge. So work them into your everyday cooking with Naturegg Omega Pro Liquid and Shell Eggs.

Imodium Liquid

There’s nothing more unpleasant than diarrhea, so don’t put up with it. Get soothing, calming relief fast with Imodium Liquid.

Dole Squish’ems!™

For a nutritious, on-the-go snack that your kids will love, try Dole Squish’ems!™

V8 V-Fusion®

Fifty percent of Canadian adults don’t get their recommended daily amount of vegetables and fruit*.