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When you see a Brand Power ad, we're only showing you the tip of the iceberg in terms of what there is to know about a brand. Watch our Behind the Brands videos for an extended insight into brands as well as viewing current Brand Power ads. If you want to leave comments about the any of the videos or the brands, simply log in (at right) and you're ready to go. If you're not a member, registration is free and takes less than a minute to complete. Just sign up and get involved.

Bayer AM

When you wake up in the morning, pain can drain the energy right out of you. If you wake up tired and in pain, try new Bayer AM.

Del Monte Ready-to-Blend Fruit Smoothie™ Kits

Take the guesswork and hassle out of making a fruit smoothie at home. Make the perfect smoothie every time with Del Monte Ready-to-Blend Fruit Smoothie kits.

Elations Liquid Joint Supplement

If you’re tired of taking large supplement pills multiple times a day to relieve joint discomfort, switch to Elations Liquid Joint Supplement.

Combat Source Kill Max baits & gels

For every ant or roach you see in your home, there are hundreds more you can’t see. The solution? Try Combat Source Kill Max baits and gels.

VIACTIV® Calcium Soft Chews

It’s easy to get the calcium you need in great tasting, convenient VIACTIV® Soft Chews.

Chex Mix

Serve something different at your game day party. For the ultimate crowd-pleasing snack, try Chex Mix.

BOOST® Nutritional Drink

Over 40% of adults don’t meet the recommended daily intake for all vitamins and minerals through diet alone. Find out why doctors recommend BOOST® Nutritional Drink.

Renuzit® Super Odor Neutralizer®

Discover three affordable ways to renew your home: Renuzit® Super Odor Neutralizer Pearl Scents™, Adjustables & Fine Mist Air Freshener.

Post Grape-Nuts

Make Post Grape-Nuts cereal part of your active healthy lifestyle. Each serving of Grape-Nuts provides 2/3 of your day’s whole grains.

Sensodyne® iso-active® toothpaste

A breakthrough in oral health technology gives you all around protection and sensitivity relief. Try (new) Sensodyne iso-active toothpaste.

Tums Dual Action

Control your heartburn for hours, all day or all night with TUMS Dual Action.

Elations

You may have tried supplement pills to combat joint discomfort, but is there a faster way to find relief? Try new and improved Elations.

ReNu Fresh Lens Comfort

ReNu Fresh Lens Comfort solution gives you a fresh lens feeling every time you put in your contact lenses.

LAND O LAKES® Light Butter with Canola Oil

Do you love the taste of real butter but wish it had less fat and calories? Try LAND O LAKES® Light Butter with Canola Oil.

ProNamel for Children

Acid erosion of children’s tooth enamel is a growing concern of pediatric dentists. Protect your child’s teeth and help re-strengthen their enamel with ProNamel for Children.

Alli

Reaching and maintaining a healthy weight is not just about dieting. It’s about changing the way you eat. Here’s how alli® can help you eat right to lose weight.

Del Monte Fruit Naturals

Fruit…we all know it’s good for us, but most of us find it hard to get as much as we need or want. Try Del Monte Fruit Naturals®.

Nicorette® Gum

Smokers say the hardest part of quitting smoking is controlling cigarette cravings. So when you decide to quit smoking, try Nicorette® Gum.

Yo-Plus

Looking for ways to improve your digestive health? Compare Yo-Plus yogurt.

Herpecin L

Cold sore relief that treats and protects? Herpecin L makes it possible.

Pamprin Multi-Symptom

Do you only treat the pain when you get your period? Target all your symptoms with Pamprin Multi-Symptom.

ProNamel

Help protect your teeth from the effects of acid wear with Sensodyne® Pronamel™