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What does Brand Power do?

It provides you with rational information about grocery products to help you make more informed purchases when you’re at the supermarket. While tv commercials might try and entertain or persuade you, Brand Power is all about the cold hard facts and value, .when it comes to a product’s features and benefits.

Why is Brand Power needed?

Thousands of new products are hitting the supermarket shelves every year making your choice better but your decision harder. As a trusted source of factual product information Brand Power helps you make those more rational decisions about what goes into your shopping trolley.

Who is Brand Power?

The Brand Power Company is the power behind Brand Power. For more than thirty years they’ve been working with brands and educating shoppers through the world's leading Third-Party mastheads, including Brand Power, Medifacts, Experts Review, Great Chefs and more. They’re also the power behind Home Tester Club - the world’s largest online community of grocery shoppers sharing product information, ratings and reviews. It’s free to join. Just visit hometesterclub.com

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