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What does Brand Power do?

It provides you with rational information about grocery products to help you make more informed purchases when you’re at the supermarket. While tv commercials might try and entertain or persuade you, Brand Power is all about the cold hard facts and value, when it comes to a product’s features and benefits.

Why is Brand Power needed?

Thousands of new products are hitting the supermarket shelves every year making your choice better but your decision harder. As a trusted source of factual product information Brand Power helps you make those more rational decisions about what goes into your shopping trolley.

Who is Brand Power?

Buchanan Group is the power behind Brand Power. For more than thirty years they’ve been working with brands and educating shoppers through Brand Power as well as Medifacts and Zoot Review. They’re also the power behind Home Tester Club - the world’s largest online community of grocery shoppers sharing product information, ratings and reviews. It’s free to join. Just visit hometesterclub.com

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Brand Power’s quick guide to the best on the supermarket shelf

As moms with kids, we know the importance of effective products and good value. That’s why our Brand Power team scours the data in recent Home Tester Club surveys to ensure you have the info you need to make informed purchase decisions.

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